Shelf signage aims to attract customers’ attention. It helps products stand out where customers make their purchasing decisions. In stores, shelf labels can help customers notice products they might otherwise overlook. Studies show that approximately 82% of purchasing decisions are made in-store. Therefore, shelf signage is crucial to people’s purchasing choices.
Stores and brands use shelf signage to attract customer attention. They use them to showcase their best products.
Key Takeaways
- Shelf signage attracts customers’ attention, making products more noticeable in stores. They provide quick information about products, such as price and offers, simplifying the shopping process. Placing them at eye level or in high-traffic areas attracts more attention and helps increase sales. Bright colors and concise text attract attention and encourage quick purchases. Brands can customize shelf labels to match their own style, thereby better showcasing their products.
Purpose of a shelf talker
What shelf talkers do
The role of shelf signage is simple. They grab your attention while you shop. They help you notice products on crowded shelves. Shelf signage is like small billboards in a store. They use bright colors and clear text to stand out. Good placement helps people easily see them. Many shoppers notice the shelf signage before they even see the product. This makes shelf signage an important part of store signage.
Shelf signage does more than just catch your eye. They also provide you with useful information about the product. You can learn about the price, features, or special offers. Some shelf signs display discounts or promotions. Others point out new or best-selling products. Shelf labels help you learn about products without having to ask a store employee. This saves time and makes shopping more convenient.
Stores use shelf labels that match their style. They add logos, colors, and special information. This helps people notice products and remember the brand. Some shelf labels use phrases like “limited-time offer.” This information encourages shoppers to make quick purchases.
Key functions in retail
Shelf labels play multiple roles in stores; they are more than just decorations. Here are some of the main uses:
- They provide quick product information at the point of purchase.
- They showcase promotions, discounts, and product benefits to boost sales.
- They help customers find specific items in busy stores.
- They build brand image using store logos and colors.
- They educate customers about product features, helping them make better choices.
Shelf labels can help stores increase sales. Sales can grow by 5-6%. They can also help products sell faster, with sales increasing by up to 22%. Shelf labels change how people shop by highlighting featured products. They attract customers to make impulse purchases with special offers. Shelf labels empower customers to make purchasing decisions independently, without the need for assistance from store employees.
IDmate is known for manufacturing high-quality shelf labels and point-of-sale support equipment. Their team can design shelf labels for any store. They use durable materials and offer customization options. Stores worldwide trust IDmate for their exquisite signage. With IDmate, brands can transform shelves into sales tools.
Tip: Shelf labels can make shopping more enjoyable. They help you discover new products and make the store more engaging.
Shelf labels are more than just aesthetically pleasing. They help stores increase sales and boost brand awareness. Every shelf label helps products stand out, ensuring customers don’t miss them.
Shelf talkers and product visibility
Increasing visibility on shelves
Shelf labels help products stand out in busy stores. They act like small signposts on the shelves. These labels are the first thing that catches people’s eyes as they walk past the shelves. Stores use shelf labels to ensure products don’t go unnoticed. Many people see the shelf label before they even see the product itself. This extra attention can help stores increase sales and strengthen customers’ impression of the brand.
| Statistic | Impact |
|---|---|
| 70% of supermarket buys | are influenced by shelf signage |
| 96% of shoppers | will purchase at least one item because of shelf signage |
| Sales increase | 5-6% |
| Products sell faster | Up to 22% |
Shelf signage uses bright colors and eye-catching images. They showcase new products, promotions, or special features. Some shelf signs even move or shake to grab attention. These signs help shoppers make quick decisions and remember brands for future purchases.
Attracting customer attention
Shelf signage is more than just something placed on a shelf. They attract attention and guide shoppers to featured products. When placed near new or limited-time items, shelf signage encourages impulse purchases. Shoppers often buy things they didn’t originally plan to buy because the shelf signage makes the products look appealing.
- Shelf signage creates eye-catching displays.
- They help shoppers learn about products and remember brands.
- They encourage people to buy items they didn’t originally plan to buy.
Stores can choose from a variety of materials for shelf signage. Plastic shelf signs are lightweight and easy to install. Acrylic signs are aesthetically pleasing and durable, suitable for high-traffic areas. Cardboard shelf signs are ideal for short-term promotions. IDmate offers custom shelf signage in various materials, so brands can choose according to their style. With good design and placement, shelf signage can transform shelves into powerful sales tools.
Tip: Using brightly colored shelf signage with clear text can help products stand out and sell faster.
Retail shelf talker benefits
Educating and engaging shoppers
Retail shelf signage is not just for beautifying the aisles. They help shoppers quickly learn about products. When you walk into a store, shelf signage immediately displays important product information. You can see prices, features, or interesting facts about the product. Some shelf signs have QR codes. You can scan these QR codes to get coupons or more information. Other signs might display recipes or usage instructions. This makes shopping more enjoyable.
- Retail shelf signage displays special offers where people make purchasing decisions.
- They highlight the unique features of products.
- Some signs compare products or display reviews to build trust.
Retail shelf signage helps shoppers by sparking conversations. They answer your questions before you even ask them. This helps people feel more confident about their purchasing decisions. Smaller brands use shelf signage as mini-billboards. This helps them stand out and grab attention.
| Benefit | Description |
|---|---|
| Increased Product Visibility | Shelf signage helps people notice specific products. |
| Enhancing Engagement | They can guide consumers and pique their interest. |
| Leveling the Playing Field | Smaller brands can use them to attract customer attention in stores. |
| Timely Influence | Most purchasing decisions are made at the shelf, making shelf signage crucial. |
Supporting promotions and launches
Retail shelf signage helps boost in-store sales and new product launches. Stores use them to inform customers about offers, discounts, or limited-time deals. These signs might feature phrases like “Two for $1” or “Limited Time Offer!” This excites customers and encourages quick purchases.
| Purpose of Shelf Talker | Description |
|---|---|
| Announcing Sales | Shelf signs display promotions and discounts next to products. |
| Introducing New Products | They showcase new products and provide information to encourage customer trials. |
| Creating Urgency | Phrases like “Hurry!” or “Today Only!” prompt quick purchases. |
| Educating Customers | They share product information to help customers make purchasing decisions. |
Retail shelf signage is suitable for a variety of products. Food brands use them to showcase new flavors or local specialties. Beverage companies use them to promote seasonal drinks. Stores use them for promotions, making it easy for customers to find discounted items. With different designs, stores can create signage that matches their style and goals.
IDmate provides custom retail shelf signage to stores worldwide. Their team understands how to create shelf signage that helps stores increase sales and attract customers. IDmate partners with brands in over 30 countries, helping them achieve success in their stores.
Tip: During store promotions, using brightly colored retail shelf signage with concise information can attract attention and boost sales.
Effective shelf talker design
Design tips for impact
Clever design makes shelf signage most effective. Bright colors and unique shapes make them stand out. Attractive images grab attention. Short sentences and bullet points are easy to read. Clear information is crucial. Customers want to quickly understand what makes a product unique.
| Design Element | Description |
|---|---|
| Eye-catching Design | Bright colors, interesting shapes, and clear images attract attention. |
| Keep it Brief | Short sentences and bullet points are easy to read. |
| Use Clear Language | Showcase product benefits and use easy-to-understand language. |
Choosing the right materials is crucial. Plastic shelf signs are lightweight, durable, and easy to mold. Some brands choose wood or metal for a stylish look. IDmate offers a variety of options, making it easy for stores to choose signage that matches their style. Shelf signage needs to be durable in a busy store environment. IDmate uses high-quality materials and adheres to ISO 9001 standards. This means every shelf sign is of high quality.
Tip: Communicate with your supplier to create shelf signage that matches your brand image and the needs of your local consumers.
Placement strategies
The placement of shelf signage is crucial. Placing it at eye level helps customers see it immediately. Placing it in front of the product makes it easy for customers to find the product. Some stores place shelf signage near related products to promote sales.
| Placement Strategy | Effectiveness Description |
|---|---|
| At eye level | Customers are more likely to see the shelf signage and pay more attention to it. |
| Directly in front of the product | Makes it easy for customers to find the desired product. |
| Near complementary products | Helps customers purchase more related products. |
Using short text and bright colors yields the best results. End caps and checkout areas are ideal locations for shelf signage. These locations attract customers who are ready to buy. A simple design allows staff to quickly change promotional information, thus maintaining the timeliness of the information.
Shelf signage should be eye-catching, clearly informative, and durable. With IDmate’s quality assurance and smart design, stores can turn their shelves into sales boosters.
Shelf signage is very important in stores. They help customers find products, increase sales, and enhance the shopping experience. Some stores have seen a 50% increase in sales of recycled products after using shelf signage. Stores can choose special designs and durable materials. They can also add QR codes to provide more information.
| Why Use Shelf Talkers? | Benefit |
|---|---|
| Low cost, high impact | Better return than TV or newspaper ads |
| Customizable options | Suitable for any brand or shelf |
| Proven sales results | Directly increases customer purchases |
Stores that want high-quality, customized point-of-sale displays trust IDmate. IDmate offers a variety of options to help brands stand out and succeed.
FAQ
What are shelf labels?
Shelf labels are small signs or tags attached to store shelves. They can highlight products, share information, or advertise special offers. Customers often notice shelf labels before they even see the actual product.
How can shelf labels help stores increase sales?
Shelf labels attract customer attention and quickly convey information. They can showcase promotions, new products, or product benefits. Customers often purchase products they see on shelf labels, even if those products weren’t on their shopping list.
Can shelf labels be customized for any brand?
Yes! Stores and brands can choose the color, shape, and information. IDmate offers custom shelf labels in a variety of materials. They can help brands showcase their style and stand out in any store.
What materials can shelf labels be made from?
Shelf labels can be made from materials such as plastic, acrylic, or cardboard. Plastic is lightweight and durable. Acrylic is transparent and has a longer lifespan. Cardboard is suitable for short-term promotions. IDmate offers all of these options.
